The face of Luca Vezil was chosen for the international campaign of Invictus Paco Rabanne, an internationally recognized brand for its heritage and clothes. Content creator, model and TV presenter, his profile with an international community has allowed to amplify and elevate the brand's message.
Paco Rabanne, a brand recognized worldwide for its long history, irreverent aesthetic, and unique silhouette clothes, presented its new campaign for the men's fragrance Invictus. The face of Luca Vezil was chosen to embody the values and aesthetics of the new fragrance and he was nominated the brand's ambassador.
Luca Vezil, content creator, model and TV host, is a particularly beloved character among his international community. The shoot was taken in exclusive locations in Los Angeles, between Venice Beach and Downtown, recreating a very evocative scenario and recalling the lifestyle world that orbits the Paco Rabanne universe.
Luca Vezil then shared the shots on the brand's social accounts and on his personal profile, reaching a wider audience. Through the face of the Italian content creator, Paco Rabanne amplified and elevated its promotional message.
