Wannabe Network

Wannabe Network is founded on three fundamental principles that have shaped the personal and professional journey of our CEO and founder, Cristiano Cesario: Talent, Dreams, and Energy. These elements are now embodied as People, Images, and Music within our new integrated Network, which offers a comprehensive range of communication services. We combine talent management, content production and a new department dedicated to our music label, Wannabe Records, established to support and enhance the artistic careers of our talents.

Wannabe Management

Talent and People form the core of our talent management department, boasting a diverse and extensive roster of content creators, artists, athletes, chefs and television personalities. Our focus lies in identifying distinctive talents and carefully nurturing their development and public image. By seamlessly integrating talent with individuals, Wannabe Management creates customized solutions tailored to the specific needs and objectives of each brand, ensuring flawless alignment for all campaigns.

Wannabe Productions

Dreams take shape through images. The Content Production department is committed to crafting top-tier content that resonates with audiences and strategically aligns with marketing objectives. By magnifying the brand’s narrative with powerful visuals and captivating storytelling, we elevate brand visibility and drive audience engagement to unprecedented levels.

Wannabe Records

Energy takes form in Sound. Wannabe Records, represents a significant enhancement to our management approach, blending commercial expertise with artistic innovation to provide well-rounded support for our artists. Believing in the transformative power of music, our new music label is dedicated to discovering, nurturing and promoting emerging and established artists helping them to reach their full potential and succeed in the ever-evolving industry.

Back to projects

Paco Rabanne

The face of Luca Vezil was chosen for the international campaign of Invictus Paco Rabanne, an internationally recognized brand for its heritage and clothes. Content creator, model and TV presenter, his profile with an international community has allowed to amplify and elevate the brand's message.

Paco Rabanne, a brand recognized worldwide for its long history, irreverent aesthetic, and unique silhouette clothes, presented its new campaign for the men's fragrance Invictus. The face of Luca Vezil was chosen to embody the values and aesthetics of the new fragrance and he was nominated the brand's ambassador.

Luca Vezil, content creator, model and TV host, is a particularly beloved character among his international community. The shoot was taken in exclusive locations in Los Angeles, between Venice Beach and Downtown, recreating a very evocative scenario and recalling the lifestyle world that orbits the Paco Rabanne universe.

Luca Vezil then shared the shots on the brand's social accounts and on his personal profile, reaching a wider audience. Through the face of the Italian content creator, Paco Rabanne amplified and elevated its promotional message.

You may also like

Fay

Tommy Swimwear