The faces of Umberto Manca, Mikaela Neazesilva, Gianmarco Millo, and Maddalena Sarti were selected for the promotional campaign for the launch of the Tommy Swimwear collection . In addition to being content creators, the chosen talents all have modeling backgrounds that allowed them to perfectly embody and spread the brand's values.
Tommy is one of the leading brands in the internationally active fashion world. A symbol of coolness, freshness and elegance, the brand has launched a swimwear collection to broaden and diversify its offerings.
For the new campaign, the faces of Umberto Manca, Mikaela Neaze Silva, Gianmarco Millo, and Maddalena Sarti were selected. In addition to being cross-disciplinary content creators, all the selected talents have modeling backgrounds that allowed them to perfectly embody the brand's values.
The shoot was also tailored to Tommy's identity, opting for a maritime location. The distribution of the content on the personal social channels of the talents and the brand allowed Tommy to achieve an increase in e-commerce sales.
