Virgin Active selected talents such as Ilenia Lazzarin, Stefano de Martino and Massimiliano Rosolino for the campaign aimed at promoting the opening of the Santa Lucia club in Naples. This was followed by a selection of 10 other talents to support and increase interest in Virgin Active.
Virgin Active is a globally recognized brand with more than 250 clubs in 8 countries and over 1.3 million members. In addition to offering a workout experience that lives up to the highest international standards, Virgin Active is a source of inspiration for an active lifestyle, but more importantly, a benchmark for its community.
On the occasion of the new opening of the Santa Lucia club in Naples, the brand chose as its ambassadors the three talents Ilenia Lazzarin, Stefano de Martino, and Massimiliano Rosolino, who participated in the courses offered by the club and showed the public the club's equipment and infrastructure.
This was followed by a selection of 10 other talents supporting and increasing interest in Virgin Active. The content produced was distributed both during the opening weekend and in a second round, engaging the brand and talent's social media.
