Wannabe Network

Wannabe Network is founded on three fundamental principles that have shaped the personal and professional journey of our CEO and founder, Cristiano Cesario: Talent, Dreams, and Energy. These elements are now embodied as People, Images, and Music within our new integrated Network, which offers a comprehensive range of communication services. We combine talent management, content production and a new department dedicated to our music label, Wannabe Records, established to support and enhance the artistic careers of our talents.

Wannabe Management

Talent and People form the core of our talent management department, boasting a diverse and extensive roster of content creators, artists, athletes, chefs and television personalities. Our focus lies in identifying distinctive talents and carefully nurturing their development and public image. By seamlessly integrating talent with individuals, Wannabe Management creates customized solutions tailored to the specific needs and objectives of each brand, ensuring flawless alignment for all campaigns.

Wannabe Productions

Dreams take shape through images. The Content Production department is committed to crafting top-tier content that resonates with audiences and strategically aligns with marketing objectives. By magnifying the brand’s narrative with powerful visuals and captivating storytelling, we elevate brand visibility and drive audience engagement to unprecedented levels.

Wannabe Records

Energy takes form in Sound. Wannabe Records, represents a significant enhancement to our management approach, blending commercial expertise with artistic innovation to provide well-rounded support for our artists. Believing in the transformative power of music, our new music label is dedicated to discovering, nurturing and promoting emerging and established artists helping them to reach their full potential and succeed in the ever-evolving industry.

Back to projects

Nike

Simone Pollastri is the talent chosen for an exclusive Nike campaign that aims to tell the story of the sense of freedom represented by the brand's performance garments. An innovative and contemporary narrative that tells the spirit of today's athletes-always themselves, without compromise.

The freedom that only athletics can give. A feeling that Nike knows well and has been pursuing for years, creating products capable of improving athletes' performance. One of these athletes is Simone Pollastri, 22, a surfer and model as well as a video maker who has become famous for his ability to tell unique stories from both sides of the camera.



Simone Pollastri embodies the perfect Nike Ambassador: an example of the union of action and communication, a member of a Gen Z who is not afraid to face the world and its challenges and, indeed, runs toward them with all the strength he can muster. 

 

Together, Nike and Simone Pollastri, created a narrative in motion: a series of shots interpreting the sense of speed, the passion for performance, and the emotional dimension that only a city run can provide. The result of the project has been published on both Nike and Simone Pollastri's digital channels.

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