Wannabe Network

Wannabe Network is founded on three fundamental principles that have shaped the personal and professional journey of our CEO and founder, Cristiano Cesario: Talent, Dreams, and Energy. These elements are now embodied as People, Images, and Music within our new integrated Network, which offers a comprehensive range of communication services. We combine talent management, content production and a new department dedicated to our music label, Wannabe Records, established to support and enhance the artistic careers of our talents.

Wannabe Management

Talent and People form the core of our talent management department, boasting a diverse and extensive roster of content creators, artists, athletes, chefs and television personalities. Our focus lies in identifying distinctive talents and carefully nurturing their development and public image. By seamlessly integrating talent with individuals, Wannabe Management creates customized solutions tailored to the specific needs and objectives of each brand, ensuring flawless alignment for all campaigns.

Wannabe Productions

Dreams take shape through images. The Content Production department is committed to crafting top-tier content that resonates with audiences and strategically aligns with marketing objectives. By magnifying the brand’s narrative with powerful visuals and captivating storytelling, we elevate brand visibility and drive audience engagement to unprecedented levels.

Wannabe Records

Energy takes form in Sound. Wannabe Records, represents a significant enhancement to our management approach, blending commercial expertise with artistic innovation to provide well-rounded support for our artists. Believing in the transformative power of music, our new music label is dedicated to discovering, nurturing and promoting emerging and established artists helping them to reach their full potential and succeed in the ever-evolving industry.

Back to projects

Coachella

The Coachella Valley Music Awards and Arts Festival in California was an opportunity to explore the world of music festivals and the California lifestyle through a series of collaborations with creators and brands including Tommy Hilfiger, Clinique, and Guess Eyewear.

The Coachella Valley Music Awards and Arts Festival represents one of the most attended and anticipated music festivals in California for over twenty years. Being able to touch the California lifestyle world together with brands and creators was a highly engaging experience.

Among the brands participating in the initiative there are Tommy Hilfiger, Clinique and Guess Eyewear. The creators showed their creative flair and personality, building a narrative made up of contents such as posts, videos and stories to infuse a Coachella mood.

The result was an ambitious multichannel campaign that saw the different creators share their personal content along with the narrative of their experience at the Coachella Festival in real time.

coachella(1).png

You may also like

Zalando

Fay